What effect does a clarifying shampoo have when used on hair?

The effect of a clarifying shampoo is primarily to cleanse away residue and buildup from the hair. Over time, hair can accumulate various products such as styling gels, sprays, conditioners, and even mineral deposits from water. This buildup can leave hair looking dull and feeling heavy or weighed down. Clarifying shampoos are specifically formulated with stronger cleansing agents than regular shampoos, allowing them to effectively remove these residues, thereby refreshing the hair and restoring its natural shine and bounce.

While some shampoos may add color, provide moisture, or offer protection from styling damage, these functions are not the primary purpose of a clarifying shampoo. Its main goal is to deeply cleanse and prepare the hair for better product absorption in the future. This is especially important before applying hair treatments or colors, as a clean surface allows for improved results.